Seven Reasons Why Tray Liners Are
Great for Your Advertising Needs

  1. Mall-Hour Exposure
    Tray liners are used and exposed in the mall dining areas during the entire mall hours. That's 10 to 12 hours a day, 7 days a week; until we deploy all the tray liners containing your ads.
  2. Mall and DTI Permits
    Advertisers do not need to worry about mall permits. This simplifies for them the implementation of sales and promo programs. We can also assist in getting DTI permits for you, should you need our assistance.
  3. Glocal
    As opposed to other printed medium of advertising, the tray liners can carry for you a local message with a global scope. This means that you can launch a nationwide campaign with different messages in each mall.
  4. Proximity of Clients from Your Store
    Diners are more likely to respond to your ads because they are already inside the mall where your store is located. There is negligible time and effort required. All they will do is walk for a few minutes to your location.
  5. High Exposure
    The exposure is almost guaranteed. Why? The 3-5 minutes queuing time, as diners take their orders, is already a great opportunity for your ads to "speak" to the diners. Add to that the time that they spend in dining, which is about 20-30 minutes.
  6. Verifiable Circulation
    You, the advertiser, can make your own spot checks to verify the implementation of your campaign. Advertisers can also verify directly with the mall management about the status of the deployment of tray liners.
  7. Cost-Effective
    For the very reasonable price to get the great benefits of tray liners listed above, every centavo you use on this medium is a sound investment. The medium may even pay for itself if you use it to issue coupons with attractive offers.

The Advertising Mechanics:


  1. For advertising placements, please contact +63 2 3939080 or email us at sales@placemad.com. An agent will be very happy to assist you.
  2. A total of 30,000 pcs of tray liners are printed in each version, regardless of deployment location. Placemad takes care of final layouting, printing and deployment of the tray liners in the specified mall dining area.
  3. Advertising placements are covered by an Advertising Contract, which specifies the mall where the advertisement will be deployed and the number of ad spaces to be occupied
  4. The Advertiser shall provide Placemad with a digital copy of the ad not later than two weeks prior to target deployment date, according to the size of the ad at 300 dpi resolution and CMYK color format. The minimum font size is 10pt.
  5. The Advertiser is expected to make prior arrangements with the Department of Trade and Industry (DTI) for any necessary permit. Placemad may arrange such permit with DTI in behalf of the Advertiser; provided that the Advertiser (a) agrees to an additional one week lead time, (b) reimburses Placemad for fees paid to DTI, and (c) pays Placemad a P300 processing fee.
  6. Advertisement that contains any of the following will not be entertained: nudity, liquor, cigarettes, guns, bathroom cleaning agents, pest killers, insect repellants, political or religious ads, and other ads considered by mall authorities as offensive to the sensibilities of families, students and young professionals. Placemad reserves the right to hold the publication of any ad which violates the guidelines issued by the mall regarding proper ad content for food courts.
  7. In the unlikely event that the ad has not been carried out in the period requested, Placemad reserves the right to carry on the ad to the next period, unless the Advertiser opts to cancel.